Case Study · Healthcare Ecosystem
Global Healthcare Ecosystem Study
23 markets · Full care-pathway stakeholders
Markets
23
Quantitative
2,500+ HCP surveys
Qualitative
675 interviews
Scope
Full ecosystem
Project overview
At a glance
An integrated global mixed-method programme covering physicians, nurses, pharmacists, laboratory professionals, hospital decision-makers, patients and caregivers around a complex chronic disease.
- Audience
- The entire care pathway — physicians and surgeons, nurses, community and hospital pharmacists, laboratory and diagnostic professionals, allied health, hospital and administrative leaders, IT/digital-health leaders, and patients and caregivers.
- Markets
- USA · Canada · Mexico · Brazil · Argentina · UK · Germany · France · Italy · Spain · Netherlands · Switzerland · UAE · Saudi Arabia · South Africa · India · China · Japan · South Korea · Thailand · Singapore · Malaysia · Australia
- Methodology
- 2,500+ HCP online surveys plus 250 specialist-physician, 100 nurse, 75 pharmacist, 50 laboratory, 50 hospital-decision-maker, 100 patient and 50 caregiver interviews, with online focus groups and journey mapping.
The brief
Understand the entire healthcare ecosystem around diagnosis, treatment, monitoring and long-term management — replacing separate disconnected studies with one integrated global programme across every stakeholder.
Research focus
What the study explored
- Awareness
- Primary care
- Referral
- Diagnosis & testing
- Specialist consultation
- Treatment selection
- Pharmacy & dispensing
- Clinical support
- Monitoring
- Long-term management
How Yamada delivered
Delivered as one coordinated sequence
- 01Market feasibility across 23 countries
- 02HCP and patient recruitment
- 03Specialist screening & professional validation
- 04Multi-language scheduling
- 05Online and offline fieldwork
- 06Quota management, cross-market QC & delivery
Quality controls
Quality controls applied on this project
Only the checks this engagement required — selected by audience, methodology and risk profile.
- 01Separate validation per stakeholder group
- 02Cross-market quota management
- 03Multi-language coordination
- 04Centralised programme QC
Outcome
What the research delivered
The programme delivered a 360-degree view of the ecosystem, showing where each stakeholder's needs differed and enabling a more integrated strategy across clinical education, patient support, positioning and system adoption.
Keep exploring
Related case studies
Healthcare
Healthcare Professional Recruitment
Bangkok & regional · Specialist physicians
Multi-specialty HCP recruitment with credential validation and audit-ready documentation for a global agency partner.
- Samplen=32 HCPs
- Specialties3
- RecordsFull audit trail
Oncology
Global Oncology Treatment Pathway Study
12 markets · Oncologists, nurses & patients
Multi-market recruitment of oncologists, oncology nurses and cancer patients for a global pharmaceutical company mapping how targeted oral oncology therapies are selected, sequenced and switched across different healthcare systems.
- Markets12
- Quantitative1,200 HCP surveys
- Qualitative100 interviews
- AudienceOncologists + nurses + patients
Diabetes & Endocrinology
Next-Generation Insulin Delivery System Study
13 markets · Endocrinologists & diabetes nurses
Recruited senior prescribing physicians and hands-on diabetes-care staff for a global medical-device manufacturer evaluating a closed-loop automated insulin delivery system.
- Markets13
- Quantitative400 HCP surveys
- Qualitative80 interviews
- FocusDevice evaluation
Project examples are representative engagements. Client identities and commercially sensitive details are withheld where required.
Have a study with similar requirements?
Share your markets, audience, methodology and timeline. Our team will review feasibility and recommend a practical fieldwork approach.