Case Study · Automotive
PHEV Owners & Dealership Study
Thailand · 45 IDIs + 12 dealership intercepts
Sample
n=57
Verification
100% verified owners
Field window
5 days
Project overview
At a glance
Recruited verified PHEV owners and coordinated dealership field teams with same-day QC review on all completes.
- Audience
- Verified PHEV owners; dealership field teams.
- Markets
- Thailand
- Methodology
- 45 in-depth interviews plus 12 dealership intercepts.
The brief
Recruit verified plug-in hybrid (PHEV) owners in Thailand and coordinate dealership intercept field teams within a tight five-day field window, with quality reviewed the same day on every complete.
How Yamada delivered
Delivered as one coordinated sequence
- 01Feasibility
- 02Owner screening
- 03Recruitment
- 04Owner verification
- 05Dealership field coordination
- 06Same-day quality review
Quality controls
Quality controls applied on this project
Only the checks this engagement required — selected by audience, methodology and risk profile.
- 01100% owner verification
- 02Same-day QC on all completes
- 03Duplicate prevention
- 04Dealership field-team coordination
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