Case Study · SME & Business Owners
SME Business Owners & Founders Study
12 markets · Owners, founders & MDs
Markets
12
Method
Quant + phone + IDI
Audience
SME owners & founders
Focus
Segmentation
Project overview
At a glance
Segmented recruitment of small and medium business owners for a global financial-services provider examining SME financial challenges, technology adoption and growth plans.
- Audience
- Business owners, founders, entrepreneurs, owner-managers, managing directors, general managers, partners and small-business decision-makers.
- Markets
- USA · Canada · UK · Germany · France · Spain · Italy · Australia · India · Singapore · UAE · Brazil
- Methodology
- Online quantitative survey, telephone interviews and in-depth interviews, with SME segmentation.
The brief
Understand the financial challenges, technology adoption, investment priorities and growth plans of small and medium-sized businesses.
Research focus
What the study explored
- Business confidence
- Revenue expectations
- Investment plans
- Hiring
- Technology adoption
- Financing
- Business banking
- Cash-flow challenges
- Growth barriers
- Digital transformation
How Yamada delivered
Delivered as one coordinated sequence
- 01Multi-market feasibility
- 02Segmentation by size, revenue, industry and growth stage
- 03Owner and founder recruitment
- 04Decision-authority validation
- 05Fieldwork coordination
- 06Quality control before delivery
Quality controls
Quality controls applied on this project
Only the checks this engagement required — selected by audience, methodology and risk profile.
- 01Segmentation across company size and maturity
- 02Decision-authority screening
- 03Business-profile validation
- 04Centralised QC
Outcome
What the research delivered
The study identified distinct SME segments and showed how business size and maturity influence financial and technology decisions.
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Project examples are representative engagements. Client identities and commercially sensitive details are withheld where required.
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