Case Study · Procurement & Purchasing
Procurement & Purchasing Decision-Maker Study
15 markets · Procurement & sourcing leaders
Markets
15
Method
Survey + IDI
Audience
Procurement leaders
Focus
Supplier selection
Project overview
At a glance
Recruited procurement professionals validated on real purchasing authority for a global supplier seeking to understand how organizations evaluate suppliers and select vendors.
- Audience
- Chief procurement officers, procurement directors and managers, strategic-sourcing and category managers, purchasing and supply managers, buyers and vendor-management professionals.
- Markets
- USA · Canada · Mexico · UK · Germany · France · Italy · Spain · Netherlands · Poland · India · China · Japan · Singapore · Australia
- Methodology
- Online surveys and procurement-professional IDIs, with vendor-evaluation, pricing and supplier-selection research.
The brief
Understand how procurement organizations evaluate suppliers and determine which factors drive vendor selection.
Research focus
What the study explored
- Supplier awareness
- Vendor consideration
- RFP processes
- Supplier qualification
- Pricing
- Quality & service
- ESG requirements
- Contract terms
- Switching barriers
- Supplier loyalty
How Yamada delivered
Delivered as one coordinated sequence
- 01Multi-market feasibility
- 02Segmentation by authority, category and spend
- 03Recruitment of procurement roles
- 04Purchasing-involvement validation
- 05Fieldwork coordination
- 06Quality control before delivery
Quality controls
Quality controls applied on this project
Only the checks this engagement required — selected by audience, methodology and risk profile.
- 01Validation of actual purchasing involvement
- 02Authority and category screening
- 03Company-profile validation
- 04Centralised QC
Outcome
What the research delivered
The client gained a detailed understanding of the supplier-selection process and procurement priorities across global markets.
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Project examples are representative engagements. Client identities and commercially sensitive details are withheld where required.
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